Brand Identity - Building Your Brand With Integrity

Your brand identity will either make or break your business venture. Building a brand is not a gimmick or fluke, marketing for deep positive branding is a necessary part of business.

Branding Corporate Brand Company

Ford Motor Company re-brands incorrectly before they even begin.

Why Brand Matters

Branding is more than just a logo. It is the soul of your company and should be developed and maintained with care. Learn why brand matters so much in today's economy.

Building a Brand with a Thousand Songs

Follow Apple's example as a leader in branding. Find out how you can use their techniques to grow your business.

Brand Identity, Branding and Brand Image

A strong brand identity can position a company above its competition all by itself. But having a brand that's strong takes time, money and effort to develop. It's not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.

Brand: Unleash The Power within

Introduction to branding and Internal branding and tips to internalise the brand.

Franchise Expansion Thru Regional Team Manager Agreements

One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises.

Beware Of The Ides Of March And Other Doomsday Theories

We all have recollections of historical dates of significance. So as you plan out your yearly calendar, have a little fun with what is going on in the outside world. Look for clever dates and innovation memorials that you can use as a marketing tool. Not only can you use these little tidbits to amuse yourself, you can also use them to reconnect with friends, colleagues, associates, bosses, potential employer, and reporters.

T-Shirt Printing

Through usage of a modernized technology, many familiar logos and phrases are worn on all our backs. From visiting concerts, to visiting Hell, to making political statements, T-shirts have grazed our backs since their debut by European soldiers in World War I. Not until after World War II were T-shirts considered acceptable to where standalone (not under another shirt) when such pioneers as John Wayne, Marlon Brando, and James Dean were famed to have worn them on nationally syndicated television.

Franchise Branding, Image and Drunk Driving

Franchisee has a lot to do about image. Many marketers would agree that image is the single most important part of branding. In the world of franchising and brand-name extension franchisors and franchising companies must pay attention to details to ensure that their brand-name stands tall in the eyes of the consumer and customer.

Maintenance of Required Equipment and Franchise Agreement Clauses

A franchisor must insure that each franchised outlet maintains the equipment used in the business operation. To make sure that the services and products maintain consistency and quality the equipment must also be in top notched working order.

Brand Building Across Media Categories

Branding gives your prospects a “shortcut” that helps them decide to select you. Want to become a recognizable name within your target market (the folks that need what you’re good at)? Building a strong brand can accelerate that process many times over.

Brandversation: Creating an Online Branded Experience

The Internet present more challenges and opportunities to develop loyalty through a branded experience.

What's in a Company Name?

You can hardly influence the development of your child by selecting whatever name... When talking about business however there is only one option; The name you choose will -– as a cultural element -– influence your business. How do companies handle this issue after a merger? Some examples from the Dutch Stock Exchange.

The 7 C's of Personal Branding Success

Everything you do is linked directly to your Personal Brand. As entrepreneurs and small business owners, we have a distinct advantage that larger companies do not. When it comes to our brands, we have the ability to get very personal.