Warming Up the Customer Experience

Customers leave and don't return, all because no one cared to ask them if they were happy. Why not care for the customers you already have, instead of trying to get new ones all the time?

Love Makes Business Success

Discover the secret to success that Barbara Walters and Oprah Winfrey use everyday. There are many reasons for success in any field but this is by far the most powerful strategy you could ever use. I have never seen this strategy not work so try it for yourself and catapult yourself to success.

What Should Your Customer Service Training Cost in Terms of Money, Time and Results?

Loyal customers provide ongoing revenue and are the source for referrals. Having employees who consistently demonstrate exceptional customer service is the dream of every business owner or executive. Understanding the cost of developing those employees is necessary if you, the business owner, wish to take your business to that next level of success.

Three Lessons from the NFL Experience

This week I had a chance to visit the NFL Experience in Miami. It's a weeklong festival the league puts on in the city where the Super Bowl is played.

Buyer Beware the Extended Warranty – Deal or No Deal

Is an Extended Warranty a good investment for consumers of electronics or appliances? Research by Consumer Magazine determined the answer to be NO. What you should know about extended warranties and why do stores offer them is the topic of this article.

Don't Repeat this Mistake of Big Business - You Can't Afford to

Taking a funny look at the unfunny tele-service large Australian companies are offering, with their inability to say the magic word.

Under Promise-Over Deliver

As I sat at lunch with the young insurance executive, he raised a question. He had an exclusive contract with an insurance company to sell only their products, but his agents wanted to sell a competitive product as well. My friend wanted to know if it would be morally right to do this through another company in which he had a vested interest. I reminded him that he had made a covenant, a promise.

Handling Customer Complaints With Class

If you currently do not view customer complaints as a valuable opportunity, you are ignoring a very effective strategic tool for success. In more than 35 years of professional experience in marketing, I can assure you that the effective handling of complaints and a good service recovery strategy are very valuable marketing opportunities. The sad news here is that many businesses simply do not accept this and squander many opportunities to grow their business. I suggest a way to view complaints is to look at the complaints received and then develop and implement an effective means of managing complaints to produce positive outcomes for the customer and your business. Here are 10 things to do to manage complaints in a classy manner.

Rural Michigan - Building a New Industry

In the past couple of years, an increasing number of State Agencies and financial firms have been re-addressing cost cutting solutions by sending customer service jobs to rural areas of the United States, where labor costs can be dramatically lower and where skilled labor forces are available.

Are You Missing Out Doubling Or Trebling Your Profits?

Practical guide to developing a profitable business. You can build up your profits using the tips and guides in this bulletin, aimed at small business owners that think their efforts demand better returns.

Targeted Gift Giving Improves Recipient's Experience

Have you ever gotten a really horrible gift? Many of us have. This must mean that many of us have given a really bad gift in the past or are bound to do so in the future. How can you keep this from happening in the future? The complex world of marketing could teach us a thing or 2 about gift giving.

Job #1: Customer Service

Keeping your customers happy is probably the most important job your company has.

8 Tips for Keeping Your Current Customers Happy

Every business owner knows without their customers they do not have a business. Finding customers is only the first step in running a business. Keeping them for the long haul is the most important thing a business needs to do.

Customer Rewards

The idea of a customer reward program is to first get customers interested in your product. That is often achieved by introductory incentives. These incentives might be the lure of free car wash to the first fifty people to pump gas at the new gas station at the corner of East and Vine St. Or it could be a credit card promising not to charge interest on the new card for the first three months of activation. A publishing company might promise a huge raffle with the names of all first time subscribers. The incentive offered to real the customer in depends on the company, the type of product they are promoting, and the type of customer they are hoping to attract.

Questions to Ask Yourself about Incentive and Rebates

To know which of incentive and rebates would work better with your customers, you need to ask yourself five key questions: Question #1 Is Majority of Your Customers Women? If so, then either's fine because women love to shop, and they love to shop more if you're offering them additional benefits to do so. You need to understand that women – most but definitely not all of them – need no reason at all to shop so they'll love you more if you're offering them a legitimate reason to shop.